In 2002 two firms,
Direct Magazine and
Yankelovich,
Inc. surveyed consumers concerning their attitude about direct
marketing. When they
published the results on the Internet the first
thing said in its introduction was:
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"Direct marketers are barraged every
day
with meaningless opinions about what consumers think."
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Both firms are involved in the direct marketing (junk mail) industry.
And what do they think of folks who complain about the barrage of junk
mail they receive? That
they are barraged by
our "meaningless opinions".
Nice! They bury us with their trash, steal our private information, and
if we object, they essentially tell us to,
'Shut-up and be a good
victim. Don't bother us with your stupid complaints!'
The charts below illuminate our "meaningless opinion" about their
sociopathic business practices.
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From:
http://images.directmag.com/files/151/chart3.gif
85% get too much junk mail
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From: http://images.directmag.com/files/151/chart5.gif
88% do not want their data sold
[Note: The survey was taken
prior to national do-not-call list's creation. Folks likely consider
the sale of their private data to junk mailers just as objectionable,
now.]
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